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About Buy Vision, Give Sight
Buy Vision, Give Sight is a partnership between Revo and U2 lead singer Bono that aims to help prevent vision impairment and blindness in more than 5 million people by 2020. The initiative will drive $10 million to the fight to improve access to eye screening, prescription glasses and eye health care in under-resourced communities around the world.
When a consumer purchases a new pair of Revo sunglasses, $10 from the sale of every pair, up to a total of $10 million, will be donated by Revo. Revo and Bono are partnering with the non-profit Brien Holden Vision Institute, whose mission is to provide sustainable solutions for eye care and end avoidable blindness and vision impairment in under-resourced communities. The funds donated by Revo to the Brien Holden Vision Institute will help pay for basic eye care services, such as eye tests and prescription glasses, and build stronger eye care services in target communities for the longer term by training local people to provide eye care and detect eye diseases in their communities. An estimated 625 million people are unnecessarily blind or vision-impaired worldwide. According to the Brien Holden Vision Institute, almost 75% of all vision impairments including myopia, hyperopia, astigmatism, un-operated cataract and glaucoma can be prevented or cured with access to preventative eye care and treatment, including prescription glasses.
Bono, who has a long track record in global health, particularly as an activist in the fight against HIV/AIDS, was diagnosed with glaucoma 20 years ago. His experience with glaucoma, for which he has been able to receive excellent treatment, has made him determined to find a way to increase access to frontline eye health services for others. The U2 singer will appear in Revo advertisements and campaign materials supporting the initiative.
“The Buy Vision, Give Sight campaign is a very personal one for me,” said Bono. “Thanks to good medical care my eyes are okay, but tens of millions of people around the world with sight problems don’t have access to glasses, or even a basic eye test. Poor eyesight may not be life-threatening, but it dramatically affects your life and your livelihood if you aren’t able to fix it. When we met with experts, they said the number one problem is untreated poor vision, which prevents a child from learning in school, or an adult from performing their job. Sight is a human right and the Buy Vision, Give Sight initiative will help ensure millions of people have access to the eye exams and glasses they need to see.”
Bono added: “With Brien Holden, we found a partner doing remarkable work, hand-in-hand with local communities. It’s mind-expanding what they are achieving; we’re very excited to work in partnership with them and Revo.“
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.
Revo is a 100% polarized collection that pioneered the industry with its signature Light Management System – a technology that manages the full spectrum of light including harmful blue light and high-energy visible (HEV) Light.
The Revo Collection includes sport performance, classic performance, lifestyle performance, and ladies’ performance collections, as well as the Bono co-designed Vision over Visibility signature collection and Jimmy Chin capsule collection. In 2015, Revo introduced a Goggle collection featuring photochromatic lenses.
Revo has partnered with U2 lead singer Bono for the Buy Vision, Give Sight initiative through which we aim to help the 625 million people worldwide who are unnecessarily blind. Revo donates $10 from the sale of each frame, up to $10 million, to those fighting for their sight.
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