Overfinch is an internationally recognized tuner with over 40 years of experience in customizing Range Rovers, but now for the first time, the English company has a headquarters in the United States.

The Leeds-based brand is the original tuner to soup up Range Rovers dating back to 1975. The company was so successful when it started tuning Range Rovers that it beat the automaker to features in its cars like antilock braking and Torqueflite transmissions. Overfinch, formerly called Schuler, even furthered its legacy as a Range Rover tuner when one of its vehicles won the famous Paris-Dakar Rally in 1981.

Setting precedents like these helped the English customization shop earn the right to replace the Range Rover badging with that of its own name.

And while Overfinch used to focus mainly on making Range Rovers more powerful and efficient underneath the hood, the models the British SUV brand is making today are already pretty impressive. When the models coming off the line are already supercharged 5.0-liter V8s that make zero-to-60 mph in 5.1 seconds, there’s not much else that can be done.

So Overfinch has turned its attentions to bespoke interior improvements, such as hand-embroidered Bridge of Weir leather in a wide range of trims, colors, and veneers made of carbon fiber, mother of pearl, and metal.

With an Overfinch location in the U.S.A., American Range Rover fans now have the choice of taking their own models to the next level.