The BMW Group and BMW Brilliance Automotive Ltd. (BBA) are continuing their exploration of the Chinese market with its unveiling of the BMW 1 Series Sedan that’s available exclusively in China.

China’s premium compact segment is booming, so it’s not a surprise that the company is introducing its first compact sports sedan under the BMW brand in the country. Customers will find that the new vehicle is specially tailored to their needs and was even designed with the help of Chinese engineers.

Developed from the concept car BMW Concept Compact Sedan, the new BMW 1 Series Sedan is ready for production with BMW’s instantly recognizable body, a double kidney grill with LED double round headlamps, and the brand’s well-known emblem.

Sporty and modern, the 1 Series also sports advanced tech thanks to its comprehensive BMW ConnectedDrive technologies for increased safety features and a rich infotainment experience.

As the world’s leading premium manufacturers of automobiles and motorcycles, The BMW Group appears like it might have hit a home run again just after the successful launch of the BMW X1 and the BMW 2 Series Active Tourer.