Heiress Paris Hilton is getting into the family business by launching her own line of luxury hotels in New York City, Las Vegas, and Dubai.

The 35-year-old starlet and designer will only be continuing to build on the Hilton empire, but she’s found her own success with perfumes and a fashion line, with the perfume line having amassed well over $1.5 billion alone. She even has 50 Paris Hilton boutiques worldwide offering handbags, watches, shoes, and perfumes.

Paris gained fame as a popular socialite in the early 2000s and is even credited with introducing Kim Kardashian to the public eye. Yet with a great-grandfather like Conrad Hilton, founder of the Hilton Hotels, she’s never quite fit the profile of the average socialite.

After developing a relationship with Century Properties in the Philippines and designing the Paris Beach Club for their Azure Urban Resort Residence, Paris plans to bring the same beach themes to her new hotels.