The S3 Program’s Airbus A340-300 will officially bear the mark of TAG Heuer. The subsidiary of the Swiss Space Systems aerospace company will literally be flying in style when it soon begins marketing its S3 ZeroG flights to customers around the world.

TAG Heuer was the first Swiss watch brand to go into space way back in 1962 on the wrist of John Glenn aboard the FriendShip 7 rocket. Therefore, it shouldn’t come as too much of a surprise that the luxury brand is heading back to space.

Now customers who embark on a Zero Gravity experience starting this September will be able to use their TAG Heuer S3 watches as boarding passes to access the plane. However, before boarding passengers will need to wear special gear and leave the luxury on Earth.

The impressive black TAG Heuer Chronograph Formula 1 with a quartz movement with surely serve as a luxurious memento, though. The movement is accurate to a tenth of a second and is set in steel with a titanium carbide coating. The 25 seconds is even featured in red on the minute track, which is meant to commemorate the time spent by passengers at ZeroG.

Complete with a S3 logo in the 6 o’clock counter on the dial and a black rubber strap stamped with the same S3 logo, it will serve as a perfect souvenir of the wearer’s incredible journey.