Nothing says happy Valentine’s day like a beautiful piece of jewelry covered in diamonds. Audemars Piguet has just unveiled its new Diamond Fury watch featuring 4,635 brilliant cut diamonds.

Featured at SIHH 2016 in Geneva, the incredible architectural piece is surely an attention grabber. The bold and glitzy watch sports a white gold case, a quartz movement, and a bracelet entirely set with diamonds.

The collection of brilliant-cut diamonds almost resembles scales on some luxurious serpent. The unique design came about thanks to a collaboration between several engineers, jewelers, and designers who put in more than 1,500 hours to create the spectacular piece of jewelry.

With such a complex design—and all those diamonds—it’s not surprising that Audemars Piguet’s new piece is priced at $637,800.