Although many luxury brands have taken bold risks for the new season, Alfred Dunhill is keeping it classic with its elegant and understated new campaign.

The Alfred Dunhill Spring Summer 2016 collection takes inspiration from modern-day London and a history of deep appreciation for classic cars. The cumulation is a bold, gentlemen’s collection with an elegant but masculine British flair.

Popular photographer Peter Lindbergh captured photos of the new collection, with models sporting the new looks against the historic backdrop of Belgravia’s Baton Square. The rich location and sharp new styling make for a truly exquisite look.

With fine tailoring and styled detail at the forefront, the new boldly-British collection is sure to wow at any professional or formal engagement.