High-end German carmaker Audi doesn’t contain its creative genius exclusively to the design of luxurious cars. With years of competitive, technologically advanced vehicle designs, the iconic brand is now turning some of that inspiration elsewhere.

In collaboration with designers Pilkwon Jung and Jaehyuk Lee, Audi has crafted a completely unique clock. Vaguely reminiscent of a grandfather clock with an ultra-modern twist, it embodies the company’s slogan: Advancement through Technology.

Sleek and unimposing, the elegant clock is certainly a statement piece without taking up too much room.

With a symmetrical, balanced design and the sophistication of Audi’s craftsmanship, it honors both tradition and style without compromising on function.