Sometimes the best technology does everything but blend in well with a room. Samsung’s Serif TV has been created with performance and design in mind, so customers don’t have to choose between tech and décor.

The electronics brand has paired with French designers Ronan and Erwan Bouroullec to blend aesthetic with innovation. Serif combines an upgraded flat screen with a simple and chic I-shaped design.

Samsung’s new line comes in white, red, and blue in sizes ranging from 21 to 40 inches to ensure their new TVs can fit in with any room. A woven fabric back cover is also included to hide unsightly cables.

The new TVs also sport an updated user interface with a “curtain mode” to present a more relaxed, user-friendly start screen without the chaos of large logos and loud sounds.

Serif TVs can be set on a shelf or attached to four minimalist legs for a sleek look.