Bentley fans, prepare to plan your next trip. The luxury vehicle brand has just opened its Austrian mountain lodge.

After the successful launch of the Bentley Suite at St. Regis Hotel New York and Istanbul, Bentley has segued their hospitality brand to Kitzbühel, Austria.

The all-new Bentley Lodge Kitzbühel stuns with classic elegance dating back to 1919, which happens to be the year Bentley Motors was founded. Originally a forester’s lodge, the new locale is co-owned with hotelier Richard Hauser.

With interiors inspired by nothing less than Bentley’s iconic car interiors, travelers can fully experience the brand’s essence while staying in Austria. Visitors will also find the lodge near the famous Ski-Downhill Race and just a short walk from the Kitzbühel City Center.

Set in one of the most beautiful Alpine spots, the Bentley Lodge Kitzbühel embodies the spirit of classic elegance and customer-focused service.