The mad dash by luxury companies to create the world’s most expensive Apple devices continues. This time Goldgenie has taken the lead with the most expensive Apple iPhone 6.

Part of their “Diamond Ecstasy Collection,” Goldgenie’s iPhone 6 comes encased in the buyer’s choice of rose gold, yellow gold, or platinum. It also comes bedazzled with tons of precious stones including, but not limited to, diamonds, sapphires, rubies, topaz, and emeralds.

Each will be unique and specifically handcrafted for each buyer. The originality of the phone is guaranteed by the availability of a custom engraving that the purchaser gets to choose.

What is the price of the world’s most expensive iPhone 6? The answer is $3.5 million.