A new Ferrari flagship store has opened its doors in Milan.

The near-8,000-square-foot, three-level facility features F1 simulators, interactive video walls, multi-sensory entertainment, and items available such as Ferrari-inspired bikes, clothing, and watches.

Among the highlights are the F1 simulators, with this store being the only Ferrari store to offer the experience. There are four single-seat simulators in total that offer users the virtual experience of driving a Ferrari racer on a track.

Shoppers can use a wall-sized screen equipped with Kinect to help them find what they are looking or simply get information about Ferrari.

The store was designed by Massimo losa Ghini and built using premium materials such as anodized aluminum and carbon fiber.