Goldgenie, the company known from making luxurious customization to Apple products, has taken on the Apple Watch.

Goldgenie has revealed a collection of Apple Watches they call the Spectrum collection. The most expensive piece in the collection is a $163,000 diamond-encrusted, 18K gold version.

“The Apple Watch will surely change the face of time and how we handle it,” Laban Roomes, Goldgenie founder and CEO, said. “We all have a choice in what we do with time and we want to help people really make it their own. Time is a gift and a luxury. A customized Apple Watch will be a great reminder of this.”

Other Apple Watches in the series include a Stainless Steel version and a diamond-less 18K gold edition. Prices start at $3,000. Goldgenie also offers strap customization in orange, pink, green, black, and red.

Goldgenie will begin taking preorders of the Spectrum collection on April 9.