Apple may be producing their own luxury version of the Apple Watch with the 18K gold version, but Brikk is giving them some competition with the special-edition Lux Watch line.

The Lux Watch line is comprised of three Apple Watch models all decked out in rare gems and materials. The three watches will come encased in either 24K yellow gold, 18K pink gold, or 950 Platinum.

Each watch also comes has the option to be a Standard, Deluxe, or Omni version. The Standard come with a row of 0.5 carats of diamonds and a leather strap. The Deluxe version will have multiple rows of 2.3 carats of diamonds, and will come with diamond encrusted buttons and diamond-studded clasp with leather strap. The Omni version has both the case and band fully encrusted with 12 carats of diamonds.

The Standard edition will cost around $7,495. The Deluxe has a price set at $11,995. The Omni watch has a near $70,000 price tag. There will only be 30 Lux Watch units crafted.