British company Goldgenie likes to put a golden touch on everything from iPhones to lamps. They have now turned their attention to bicycles.

Goldgenie’s Men’s Racing Bike is coated in 24 karat gold. Taking an already luxurious Giant Defy 3 road bike that retails for around $1,000 and plating it in gold, Goldgenie has created the literal gold standard of racing bikes.

What has not been plated in gold, like the seat, tires, and handlebar grips, has been crafted with San Marco suede. Everything else, right down to the chain and wheel spokes, are covered in 24 karat gold.

All this gold and high-quality suede turns a $1,000 bike into a bike that costs $390,000.