Inevitably, every time a new iPhone is released, the race is on among niche luxury companies to create the most elaborate and expensive customized versions of said iPhone. With the release of the iPhone 6, a slew of luxurious iPhone 6s have been announced.

Brikk announced that it will eventually release 14 versions of the iPhone 6, including a 24k gold version and a pure platinum version. The price range on those phones will be between $4,495 and $8,395.

Taking the cake, however, is Falcon, whose line of SuperNova iPhone 6 starts at 2.25 million for a platinum emerald cut diamond version of the phone and ends at 48.5 million for the rose gold, pink diamond version. Also included in the price of the phone is a concierge service.